INTERNET, THE DEMO-CREATIC META-REVOLUTION OF THE XXI CENTURY

INTERNET, THE DEMO-CREATIC

META-REVOLUTION OF THE XXI CENTURY

by Dr David de Prado Díez

Director of the Master Internacional de Creatividad Aplicada Total, Universidad de Santiago de Compostela

Internet represents the major tecno-social, educational and informative revolution of all times. It leans on, summarises and matches the Guthemberg revolution of printed letter and press, the Edison revolution of a telephone without a cable, the massmediatic revolution of radio-tele-vision and the electronic and computer revolution ( artificial intelligence, robotic and sound-chip, verbal and visual ).

But, above all, it constitutes the irreversible political-social revolution of a creative and participative democracy. Everybody can think and come up with new alternatives, everybody can express their ideas and inventions and throw them to the four winds without previous censorship from the few holders of the fourth world power. Every one of us will be potential authors and editors.

Internet is a revolution of revolutions : it will be the unquestionable motor of drastic change in all walks of life, in leisure time and education, in personal and social relations, in business and companies, in artistic and literary creation and, of course, in the mass media.

In education, internet helps get over the massification and separation of teacher-pupil and pupil-pupil, connecting groups who are interested in one topic or goal : those who are curious and uninformed, researchers and geniuses, students and beginners, giving an ingenious and / or scientific vision of the same subject.

Each one of us will go from the local and provincial school and university to the ciberschool and ciberuniversity, that is, the trully universal and worldwide university, without borders or walls, in which everyone can be students and teachers during their lifetime, making the artificial barriers of time and space disappear.

Entertainment and learning programmes through multimedia internet will be as attractive as video games. They will have a high didactic and motivating level as a guarantee of success.

They will stimulate participation so that the person can think, create and respond through humour and surprise so that mystery and joy will keep his/her attention. They will stimulate the development of the multitalented being.

The worlwide connection of internet in industrial and commercial organizations makes world organizations real by making a local business of one product/service/programme and one producer/owner multinational. Excellence as a guarantee of total quality continues as part of the process and product, the service and treatment, it will be the key to competitiveness and worldwide markets.

Internet is allready an opportunity to promote publicity and marketing on a worldwide scale and to generate cooperation without frontiers.

Artistic, literary, cinematography and mulitmedia creation will make internet communication creative, INTER creativeNET, allowing the work and the process to be known ( ProcessART) : Promoting creation with various donations from different artists ( CooperART), Encouraging mixed cultures through dialogue and personal exchange of processes and artistic contents of creators from different countries ( MulticulturART).

Internet, for individuals and groups of artists, will become a world gallery of promotion of authentic art from the inner depths of the workshop and the artistic soul without mediators or “guides” setting the rules of creation and of dictated markets. At this moment in time any navigator can visit, without leaving home, the most important museums in the world or the national library of Canada or even the “ wine cellar” of many artists.

Internet due to its freedom of access, without control or censorship, will be a kaleidoscopic panorama of all the best and worst around, producing and creating in the world of industry and entertainment, art and showbusiness, literature and training. Its democratic, popular, multicoloured character belonging to a free market is its greatest freedom without bars or borders and at the same time its heaviest load.

The biggest problem for the user will be to find and make his/her way through the complex jungle without wasting time to find him/herself “surprisingly”, even things he/she wasn´t looking for, lost in the wide ocean of an “ unimaginable” zoo, in which everything is a gift. The difficult part is getting there and deciding what is really useful to you. Take it and digest it, transform it and re-create it.No more. No less. All and Free.